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Author Archive for: "Polly the PPC Panda!"
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By Polly the PPC Panda!
In Education
Posted May 25, 2021

What is Google Ads?

Google Ads, formerly known as Google AdWords, were first launched in 2000. It was one of the first services advertised by Google whereby users could use it for online promotion of their content, [...]

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 Case Study: A Midwestern Trucking Company
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By Polly the PPC Panda!
In Case Studies
Posted December 2, 2020

Case Study: A Midwestern Trucking Company

In the last year, PPC Guru cultivated and honed this trucking company’s Google Ads profile to not simply increase exposure, but to increase exposure to the correct audience, which drove an [...]

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 Case Study: An Insurance Agency
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By Polly the PPC Panda!
In Case Studies
Posted November 10, 2020

Case Study: An Insurance Agency

A Chicago-based insurance agency came to us looking to optimize their client acquisition through paid search and we helped do just that. This client was used to paying lead-generation sites [...]

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 Vet Marketing: Pet Perfect Tips To Market Your Veterinary Practice for Success!
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By Polly the PPC Panda!
In Education
Posted January 18, 2019

Vet Marketing: Pet Perfect Tips To Market Your Veterinary Practice for Success!

Marketing any business to attract and retain new customers is a challenge. But marketing a veterinary practice to create a successful, thriving business can be a special challenge. Unlike other [...]

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 Evaluating the Performance of a Google Ads Campaign
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By Polly the PPC Panda!
In Education
Posted December 2, 2018

Evaluating the Performance of a Google Ads Campaign

There are many metrics and reports available to help manage your Google AdWords Campaign. In this post, we are going to give you an overview of the resources Google provides to aid your campaign [...]

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 Targeting Customers On Google Ads
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By Polly the PPC Panda!
In Education
Posted November 2, 2018

Targeting Customers On Google Ads

Targeting Customers At The Right Place And Time Reaching customers, specifically the correct customers, is the goal of any business. With PPC Guru, we help leverage our expert knowledge along [...]

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 A Budget Moving Company
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By Polly the PPC Panda!
In Case Studies
Posted October 12, 2018

A Budget Moving Company

A large regional moving company came to us to improve their AdWords strategy. When we started optimizing their account, their average cost-per-lead was north of $140. We have since reduced their [...]

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 A Local Jewelry Company
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By Polly the PPC Panda!
In Case Studies
Posted April 12, 2018

A Local Jewelry Company

This client wanted to rank high in Google Search results, and we were able to increase their ranking on Google from 3 to 1.5 so that they were almost always the 1st or 2nd result. In the process, [...]

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 Let’s Add Your Company!
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By Polly the PPC Panda!
In Case Studies
Posted April 12, 2018

Let’s Add Your Company!

We’re both in this together. You want results – increased site traffic and revenue. We want satisfied clients – they pay the bills. Who knows, maybe your company will be a case [...]

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 What is Pay-Per-Click Advertising?
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By Polly the PPC Panda!
In Education
Posted April 9, 2018

What is Pay-Per-Click Advertising?

Pay-Per-Click (or PPC) advertising is an Internet marketing model and form of advertising in which advertisers pay a small fee each time one of their ads is clicked online. It’s a way of buying [...]

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Case Studies
  • What is Google Ads?
  • Case Study: A Midwestern Trucking Company
  • Case Study: An Insurance Agency
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