Archives

Google Ads, formerly known as Google AdWords, were first launched in 2000. It was one of the first services advertised by Google whereby users could use it for online promotion of their content, [...]

In the last year, PPC Guru cultivated and honed this trucking company’s Google Ads profile to not simply increase exposure, but to increase exposure to the correct audience, which drove an [...]

A Chicago-based insurance agency came to us looking to optimize their client acquisition through paid search and we helped do just that. This client was used to paying lead-generation sites [...]

Marketing any business to attract and retain new customers is a challenge. But marketing a veterinary practice to create a successful, thriving business can be a special challenge. Unlike other [...]

There are many metrics and reports available to help manage your Google AdWords Campaign. In this post, we are going to give you an overview of the resources Google provides to aid your campaign [...]

Targeting Customers At The Right Place And Time Reaching customers, specifically the correct customers, is the goal of any business. With PPC Guru, we help leverage our expert knowledge along [...]

A large regional moving company came to us to improve their AdWords strategy. When we started optimizing their account, their average cost-per-lead was north of $140. We have since reduced their [...]

This client wanted to rank high in Google Search results, and we were able to increase their ranking on Google from 3 to 1.5 so that they were almost always the 1st or 2nd result. In the process, [...]

We’re both in this together. You want results – increased site traffic and revenue. We want satisfied clients – they pay the bills. Who knows, maybe your company will be a case [...]

Pay-Per-Click (or PPC) advertising is an Internet marketing model and form of advertising in which advertisers pay a small fee each time one of their ads is clicked online. It’s a way of buying [...]