In the last year, PPC Guru cultivated and honed this trucking company’s Google Ads profile to not simply increase exposure, but to increase exposure to the correct audience, which drove an increase in overall conversion and phone calls. The initial phase of our campaigns was focused on increasing awareness and click-volume among their target audience of small business owners who …
Case Study: An Insurance Agency
A Chicago-based insurance agency came to us looking to optimize their client acquisition through paid search and we helped do just that. This client was used to paying lead-generation sites anywhere from $25 to $50 for access to a lead that was also shared with a number of other agencies. In essence, they were paying to be part of a …
A Budget Moving Company
A large regional moving company came to us to improve their AdWords strategy. When we started optimizing their account, their average cost-per-lead was north of $140. We have since reduced their cost-per-lead to under $40, while increasing the quality of conversions (nearly one in three of our AdWords leads closes!). Leads generated from AdWords are now this company’s highest closing lead …
A Local Jewelry Company
This client wanted to rank high in Google Search results, and we were able to increase their ranking on Google from 3 to 1.5 so that they were almost always the 1st or 2nd result. In the process, we lowered their cost-per-click by 55% and reduced their cost-per-sale by 48%! We were able to accomplish all of this while maintaining …
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We’re both in this together. You want results – increased site traffic and revenue. We want satisfied clients – they pay the bills. Who knows, maybe your company will be a case study (or not – we’re perfectly happy to keep your success a secret).




