- Case Studies
What is Google Ads?
Google Ads, formerly known as Google AdWords, were first launched in 2000. It was one of the first services advertised by Google whereby users could use it for online promotion of their content, websites, products, and services. Usually, users use particular defined keywords depending on the subject and content of the advertisement. The keywords assist […]
Case Study: A Midwestern Trucking Company
In the last year, PPC Guru cultivated and honed this trucking company’s Google Ads profile to not simply increase exposure, but to increase exposure to the correct audience, which drove an increase in overall conversion and phone calls. The initial phase of our campaigns was focused on increasing awareness and click-volume among their target audience […]
Case Study: An Insurance Agency
A Chicago-based insurance agency came to us looking to optimize their client acquisition through paid search and we helped do just that. This client was used to paying lead-generation sites anywhere from $25 to $50 for access to a lead that was also shared with a number of other agencies. In essence, they were paying […]
Vet Marketing: Pet Perfect Tips To Market Your Veterinary Practice for Success!
Marketing any business to attract and retain new customers is a challenge. But marketing a veterinary practice to create a successful, thriving business can be a special challenge. Unlike other businesses, a veterinarian and his or her practice are in constant contact with customers and their most cherished companions…their pets! A pet is like a […]
Evaluating the Performance of a Google Ads Campaign
There are many metrics and reports available to help manage your Google AdWords Campaign. In this post, we are going to give you an overview of the resources Google provides to aid your campaign to be the most effective it can be. The key with this process is to be patient and to slowly change […]
Targeting Customers On Google Ads
Targeting Customers At The Right Place And Time Reaching customers, specifically the correct customers, is the goal of any business. With PPC Guru, we help leverage our expert knowledge along with your business and industry knowledge to help make that happen. Understanding the concept of targeting is the first step toward reaching customers. Getting a […]
A Budget Moving Company
A large regional moving company came to us to improve their AdWords strategy. When we started optimizing their account, their average cost-per-lead was north of $140. We have since reduced their cost-per-lead to under $40, while increasing the quality of conversions (nearly one in three of our AdWords leads closes!). Leads generated from AdWords are now […]
A Local Jewelry Company
This client wanted to rank high in Google Search results, and we were able to increase their ranking on Google from 3 to 1.5 so that they were almost always the 1st or 2nd result. In the process, we lowered their cost-per-click by 55% and reduced their cost-per-sale by 48%! We were able to accomplish […]
Let’s Add Your Company!
We’re both in this together. You want results – increased site traffic and revenue. We want satisfied clients – they pay the bills. Who knows, maybe your company will be a case study (or not – we’re perfectly happy to keep your success a secret).
What is Pay-Per-Click Advertising?
Pay-Per-Click (or PPC) advertising is an Internet marketing model and form of advertising in which advertisers pay a small fee each time one of their ads is clicked online. It’s a way of buying visits to your website, as opposed to trying to “earn” the site visits organically. One of the most popular forms of […]