A large regional moving company came to us to improve their Google Ads strategy. When we started optimizing their account, their average cost-per-lead was north of $140. We have since reduced their cost-per-lead to under $40, while increasing the quality of conversions (nearly one in three of our AdWords leads closes!). Leads generated from AdWords are now this company’s highest closing lead source, and one of the most cost-effective lead sources they’ve seen in nearly 15 years of business!